Sidiz, This Year's Chair Trend is "Investing in Health with Seat Tech"

Diversification of Chair Demand After COVID-19, Key Seating Trends Forecast for 2022

Sidiz 'T80'.
Photo by Sidiz

[Asia Economy Reporter Kim Jonghwa] The cumulative sales of Sidiz, the chair specialist brand of the Persys Group, increased by about 14% compared to the same period last year in the third quarter. The demand for chairs has significantly increased due to longer sitting times caused by the COVID-19 pandemic and the establishment of home offices as essential spaces within studies, kitchens, and living rooms.

Homes increasingly consider spaces such as Home Cinema, Home Cafe, Home Gym, and Terrace?once regarded as sub-spaces?as essential, diversifying the preferred shapes and designs of chairs. Sidiz introduces the notable changes in chair consumption after COVID-19 and new seating trends to watch for in the future as the year-end approaches.

The Rise of 'Seat Tech' Investing in Health

With the growing need for home offices, the sales growth of task chairs stood out. The standard line, including the consistently best-selling ▲T50 ▲T40, saw sales from January to October this year increase by 16% and 51%, respectively, compared to the same period last year, attracting high interest. At the same time, demand for premium-spec task chairs expanded, with the T80 series sales increasing by about 30%.

As people increasingly recognize the importance of sitting posture due to changes in work environments and the hybrid work model?combining remote and office work?becomes widespread, the growth trend of the standard line is expected to continue. A Sidiz representative said, "Since COVID-19, the importance of health management has grown, and consumers increasingly want high-spec chairs that respond sensitively to body shape and posture changes, even if it means investing boldly."

Meanwhile, many consumers considered DIY products as entry-level task chairs. Sidiz’s representative DIY product, 'TAB PLUS,' received positive feedback for its practical functions and reasonable price range. Providing detailed tutorials, such as attaching a QR code linking to an assembly video in the product manual for consumers unfamiliar with furniture assembly, also had a positive effect.

Sidiz '2-step Footrest'.
[Photo by Sidiz]

Multi-Player of Space, Interior Chairs

The versatility of interior chairs is increasing. While they were mainly used as 'dining chairs' in the past, recently they have been actively used to decorate open home offices instead of task chairs or to create hobby spaces such as home cafes, home cinemas, and terraces. As the number of spaces expected in a home grows and the concept of standardized spaces like bedrooms and living rooms disappears, the uses of interior chairs are diversifying.

Especially as environments where anyone works like a freelancer by moving between home and office become established, the role of dining tables continues to expand. Various designs and functional products that blur the lines between task and dining chairs are expected to gain popularity.

Accessories like Two-Step Footrests Join the Best-Seller Ranks

Along with the popularity of chairs, auxiliary accessories supporting correct sitting postures, such as two-step footrests, have also made remarkable progress. Sales of two-step footrests from January to October this year increased by more than 200% compared to the same period last year, achieving notable growth. The demand for health purposes, such as correcting poor sitting postures that cause leg crossing, back, and pelvic pain, and dispersing pressure concentrated on the lower body, has risen, placing these accessories alongside chairs in the best-seller ranks.

A Sidiz representative said, "This year, various lines of task chairs, interior chairs, and auxiliary accessories like footrests received much attention," adding, "As the role of the home continues to expand next year, related seating trends and demand will continue."

This content was produced with the assistance of AI translation services.