Woori Bank Wins Korea Advertising and Online Advertising Awards

[Asia Economy Reporter Kim Jin-ho] Woori Bank announced on the 14th that it won the Gold Award in the Promotion category at the ‘2021 Korea Advertising Awards’ and the Excellence Award in the Creative category at the ‘2021 Korea Online Advertising Awards.’

The ‘2021 Korea Advertising Awards’ is the most prestigious comprehensive advertising award in Korea, celebrating its 28th edition this year, with about 2,000 carefully selected works submitted annually. Woori Bank won the Gold Award in the ‘Promotion category,’ which focuses on evaluating creative works for online and offline campaigns, with its ‘Gieokha_gil’ campaign.

This work also received the honor of winning the ‘2021 Korea Online Advertising Awards.’ The ‘Korea Online Advertising Awards’ recognizes the most creative and innovative online advertisements of the year. This year, a total of 129 entries were submitted across three categories, and only 10 works were selected, making the award even more meaningful.

A Woori Bank official stated, “Reflecting the ‘meaning out’ trend of the MZ generation, who express their beliefs through consumption, and with the voluntary participation of customers, this led to a good result,” adding, “We will continue to create meaningful campaigns that can engage with our customers.”

This content was produced with the assistance of AI translation services.