On the 14th, the Louis Vuitton men's specialty store opened on the 7th floor of Hyundai Department Store Trade Center branch.

On the 14th, the Louis Vuitton men's specialty store opened on the 7th floor of Hyundai Department Store Trade Center branch.

View original image


[Asia Economy Reporter Jo In-kyung] Hyundai Department Store announced on the 14th that it has opened a men's specialty store of the luxury brand 'Louis Vuitton' at the Trade Center branch, following the Apgujeong Main Store.


The Louis Vuitton men's store, opened on the 7th floor of the Trade Center branch, spans 188㎡ (approximately 57 pyeong) and showcases men's specialty clothing and accessories, including the LV² (LV Squared) collection, a collaboration between Louis Vuitton men's collection Artistic Director Virgil Abloh and Nigo, the founder of the Japanese fashion brand Human Made.


With the opening of this Louis Vuitton store, Hyundai Department Store has renewed the 7th floor of the Trade Center branch into a top-tier luxury men's brand specialty hall in Korea. Since last month, it has renovated the existing imported men's brands and plans to introduce 2 to 3 additional overseas luxury men's brands by the first half of next year.



A Hyundai Department Store official said, "Following the launch of the 'Men's Luxury Hall' at the Apgujeong Main Store recently, we plan to transform the Trade Center branch into Korea's top-level 'Men's Luxury Boutique.' We will not only attract luxury brands to draw male customers but also carry out various promotions."


This content was produced with the assistance of AI translation services.

© The Asia Business Daily(www.asiae.co.kr). All rights reserved.

Today’s Briefing