SPC Baskin-Robbins, 'HIVE Hannam' Wish Bear Promotion
[Asia Economy Reporter Moon Hyewon]SPC Group's Baskin-Robbins announced on the 14th that it will hold the 'Wish Bear Promotion' for Christmas at 'HIVE Hannam (Hive Hannam)'.
Baskin-Robbins HIVE Hannam, located in Hannam-dong, Yongsan-gu, Seoul, is the first cafe space created under the brand slogan 'We make people Happy' with the theme of 'HIVE'. It is a standalone five-story building featuring unique artworks on each floor, and sells organic ice cream and high-quality coffee.
The promotion is conducted in collaboration with famous pop artist Lim Ji-bin. Under the theme 'Wish Bear Christmas', it conveys wishes for Christmas and hopes for a prosperous year. As part of a guerrilla exhibition that transforms everyday spaces into art galleries, a large red art balloon measuring 6 meters is displayed on the building's exterior wall. The bear's face is printed with the word 'WISH', and the store exterior is decorated with the Wish Bear theme, attracting attention.
Winter limited menus commemorating Wish Bear Christmas are also introduced. They consist of Christmas-exclusive cakes, two types of beverages, and two types of plated desserts.
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Until the 26th, an SNS certification event is also underway. Upload a photo of the Wish Bear on your personal Instagram with the required hashtags and show it to the staff to receive one free Americano. Additionally, by leaving a New Year's wish along with a Wish Bear certification photo, participants will be entered into a draw to win a 30,000 KRW mobile coupon usable at Baskin-Robbins stores.
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