"Prepare Home Party Cakes"... Shinsegae Department Store Opens Dessert Popup Store

On the 14th, Shinsegae Department Store will showcase a variety of pop-up stores, ranging from exclusive brands to popular bakeries on social media, ahead of the year-end.

[Asia Economy Reporter Lim Chunhan] Shinsegae Department Store announced on the 14th that it will showcase various pop-up stores ranging from exclusive brands to popular bakeries on social networking services (SNS) ahead of the year-end.

At the Gangnam branch, a pop-up store will be operated under the theme "Sweet Holiday" from the 23rd to the 25th. At this event, visitors can find special treats suitable for Christmas, such as cakes.

Exclusive brands available only at Shinsegae have also been prepared. "Yamikeikeu," which is popular on Instagram, will open its first department store outlet. The vegan bakery brand "Jjinippanggongjang," which mainly sells online, will also introduce its signature products. "Dessert Room" will sell products carefully selected by Kim Myungjun, a patissier and instructor at the Korea Confectionery Association.

"The Menagerie" has prepared tree-shaped cakes full of Christmas atmosphere. "Hotel Deux" will sell the traditional French dessert B?che de No?l at both the Gangnam and main branches. "Ppaappa" will present petit cakes shaped like Rudolph.

At the wine shops on the basement first floors of the main and Gangnam branches, the top-grade handcrafted tequila "Clase Azul Reposado" will be introduced in limited quantities starting from the 17th. It uses only "Blue Agave," the highest-grade variety of the cactus "Agave," which is the raw material for Mexican tequila, and all processes are done manually.

A Shinsegae Department Store official said, "Although Christmas and the year-end are approaching, the stay-at-home trend continues, and many customers are looking for cakes for home parties," adding, "We will introduce products reflecting customer demand and do our best to create a safe shopping environment."

This content was produced with the assistance of AI translation services.