SSG.com, Limited Quantity Sale of 'Under My Car Balmakan Coat'

On the 14th, SSG.com will sell a limited quantity of the Balmacaan coat, the signature product of the domestic designer street fashion brand Undermyka, on a first-come, first-served basis.

[Asia Economy Reporter Lim Chun-han] SSG.com announced on the 14th that it will sell a limited quantity of the Balmacaan coat, a representative product of Under My Car, a domestic designer street fashion brand popular among the MZ generation (Millennials + Generation Z), on a first-come, first-served basis.

Under My Car is known for selling products in limited quantities at predetermined times exclusively on its own online mall. This is the first time the brand is selling products through channels other than its own mall. SSG.com has devoted seven months since April this year to securing Under My Car's entry.

An SSG.com official said, “To secure MZ generation customers, who are our future core customers, we have brought in and are selling brands such as Lifeful and Aikawhite only in the third quarter of this year,” adding, “Next year, we plan to further strengthen our fashion competitiveness by bringing in and nurturing more than 500 small and medium domestic designer brands.”

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