Kiturami Boiler Selected as One of 'Korea's Top 100 Brands' for 9 Consecutive Years

Kiturami Boiler, Selected as One of the 'Top 100 Brands in Korea' for 9 Consecutive Years Introduction Image.
[Photo by Kiturami]

[Asia Economy Reporter Kim Jong-hwa] Kiturami Co., Ltd. announced that Kiturami Boiler has been selected for the 9th consecutive year in the 'Top 100 Brands of Korea 2021,' announced on the 13th by Brandstock, a brand value evaluation company.

The Top 100 Brands of Korea is a brand value evaluation certification system that selects and announces the top 100 brands with the highest scores based on the BSTI (BrandStock Top Index) composite score, which consists of the Brand Stock Index (70%) and the regular consumer survey index (30%).

In this year's survey, Kiturami Boiler received a BSTI score of 833.9 points (out of 1000), ranking 65th overall, and was the only home boiler brand to be included in the 'Top 100 Brands of Korea.'

Kiturami Boiler first entered the Top 100 Brands in 2013 at 98th place. Since then, it has steadily increased its brand value and has maintained a ranking within the top 60 since 2019.

A Kiturami Boiler official stated, "Leading the support for the eco-friendly boiler distribution project and continuously introducing new products every year that surpass the performance of existing products seem to have contributed to the increase in Kiturami Boiler's brand value." He added, "In particular, the favorable user experience of the Kiturami Carbon Mat, introduced last year for the first time in the boiler industry, has expanded and driven the rise in brand value."

This content was produced with the assistance of AI translation services.