A customer is looking at jewelry products at the Golden Dew store in the Lotte Department Store main branch.

A customer is looking at jewelry products at the Golden Dew store in the Lotte Department Store main branch.

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Lotte Department Store Sees Highest Annual Jewelry Sales from Female Customers in December
Average Purchase Amount per Person Also 30% Higher

[Asia Economy Reporter Kim Yuri] As the year-end approaches, jewelry is gaining popularity as a 'self-gift' among women.


Lotte Department Store announced on the 12th that an analysis of monthly jewelry purchase data over the past three years (2018?2020) showed that December recorded the highest jewelry sales among women. The average purchase amount per person was about 30% higher than the annual average. Female customers accounted for 80% of all jewelry buyers in December.


Reflecting this trend, Lotte Department Store is preparing various jewelry events to capture the demand for 'self-gifts.' They are planning exclusive products with popular jewelry brands and offering various discount promotions. The leading domestic luxury jewelry brand 'Golden Dew' is presenting a holiday collection themed around stars and offering discounts of up to 30%. Exclusive products available only at Lotte Department Store are planned and offered at prices discounted up to 40%. Necklaces and bracelets featuring the January birthstone 'Garnet' can be purchased for prices in the 300,000 KRW range. The fashion jewelry specialist brand 'Mollis' will hold a family sale with discounts up to 50% exclusively at Lotte Department Store from the 17th to the 26th. Representative products include the 'Creed Star Necklace,' 'Dune Earrings,' and 'Tree Necklace.'


Additionally, various jewelry brands are launching holiday editions. 'Swarovski' is releasing a holiday collection including Christmas tree ornaments made of crystals and will give genuine earrings on a first-come, first-served basis to customers who purchase over 250,000 KRW until the 19th. 'Viche' is selling Christmas special products such as the 'Moscato Necklace and Bracelet Set' with discounts up to 40% until the 26th. 'Stonehenge' is holding a special year-end event until the 31st, featuring necklaces and bracelets using the December birthstone 'Turquoise.' Brands like 'Princess,' 'Lucenly,' and 'Rose Dor' are also presenting various holiday promotions.


Lotte Department Store will give Lotte gift certificates worth up to 10% of the purchase amount to customers who buy from 14 jewelry brands including 'Pandora,' 'Stonehenge,' 'J. Estina,' and 'Golden Dew' from the 17th to the 19th. This offer is limited to purchases made with Lotte Card, and some brands will conduct the promotion on a first-come, first-served basis by store. Detailed information can be found on notices within each store.



For customers unable to visit stores in person, Lotte ON will also hold a 'Christmas Jewelry Gift Event' from the 13th to the 19th for one week, offering discounts up to 40% on products from over 10 jewelry brands including 'Mamakasar,' 'Tirtir,' and 'Kint Jewelry.'


This content was produced with the assistance of AI translation services.

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