Centon Showcases 'Fragrance Marketing' at Wedding Theme Jewelry Exhibition

ScentOn showcases fragrance marketing at Areumjigi Building's 'Yeolliji' exhibition. [Photo by ScentOn]

[Asia Economy Reporter Kim Jong-hwa] ScentOn's fragrance marketing will be featured alongside a domestic craft exhibition that highlights the beauty of traditional ornaments with the theme of wedding culture.

Domestic premium fragrance marketing specialist ScentOn Co., Ltd. announced on the 10th that it will conduct fragrance marketing at the 2021 special exhibition "Yeolliji (連理枝)" organized with the Pureun Cultural Foundation.

The 2021 special exhibition "Yeolliji 連理枝: Two Become One," held until the 23rd at the Areumjigi Foundation building in Jongno-gu, Seoul, is the fourth special exhibition by the Pureun Cultural Foundation. A total of 34 artists participate, showcasing modern ornaments that reinterpret the traditional 'norigae' in wedding culture, couple rings resembling 'garakji,' binyeo (traditional hairpins), and wedding watches.

This exhibition is held at the Areumjigi Foundation building, where traditional hanok architecture harmonizes with modern design. The exhibition concept of "Korean Beauty," a newly composed piece blending Korean traditional music and Western contemporary music, and traditional Korean fragrances developed by ScentOn will all come together to maximize visitors' immersive appreciation of the artworks.

At this exhibition, ScentOn will present two types of traditional Korean fragrances inspired by Jirisan Sancheong. In the first part of the exhibition, "Norigae/Modern Ornaments: Ceremony and Everyday Life," the scent combines the aroma of pine trees native to Jirisan, the earthy smell of life-giving soil, and the fragrance of pine needles brushed by the wind, expressing the emotions of tradition and modernity through scent.

In the second part, "Couple Rings: Symbols of Promise," the fragrance is filled with the floral scents of Korean wildflowers blooming throughout Jirisan, such as wild roses, plum blossoms, and Korean chrysanthemums, capturing the excitement, joy, and happiness of lovers through scent.

Exhibition director Koo Hye-won said, "This exhibition aims to awaken the artistic sensibility of visitors through a synesthetic experience encompassing sight, hearing, and smell." ScentOn CEO Yoo Jung-yeon added, "Like the timeless beauty of tradition, I hope the moments of emotion given by the exhibition can be long remembered through fragrance."

This content was produced with the assistance of AI translation services.