Bodram Chicken Opens First Small-Capital Delivery Store 'Dohwa Branch'

[Asia Economy Reporter Moon Hyewon] Bodram Chicken announced on the 10th that it has opened its first small-capital delivery-only store, 'Bodram Chicken Dohwa Branch.'

Bodram Chicken Dohwa Branch is a small-capital delivery-only store specialized in contactless service with a to-go & delivery format. It offers only takeout and delivery without any dine-in seating.

According to Bodram Chicken, the small-capital delivery-only store can reduce the initial startup cost by about 20% compared to a standard store that supports dine-in, delivery, and takeout. Additionally, it is composed of an area of 33㎡ (10 pyeong) or less, enabling reductions in fixed costs such as rent and labor.

Bodram Chicken plans to expand small-capital delivery-only stores following the opening of its first to-go & delivery store. They are also reviewing the introduction of an unmanned ordering system through kiosks, along with establishing manuals optimized for one-person operation.

Meanwhile, Bodram Chicken is offering various support measures at the headquarters level for prospective franchisees. Depending on the situation and commercial district of the prospective franchisee, they propose a 'standard store' capable of high profitability and a 'small-capital store' with relatively lower startup costs.

In addition, experts with many years of field experience support franchise consultations, commercial district analysis, and interior construction. They also provide lectures on promotional strategies using SNS and online marketing training for all store owners before opening. After opening, supervisors conduct QCS (Quality Clean Service) to provide comprehensive support so that franchisees can establish their business stably.

Bodram Chicken is running a startup promotion for prospective franchisees. This promotion runs until the end of the year, and if a new franchise contract is signed within the period, it guarantees a 50% discount on the franchise fee and exemption from royalties.

This content was produced with the assistance of AI translation services.