Shinsegae TV Shopping Partners with CJ Logistics to "Enhance Fulfillment Collaboration"
[Asia Economy Reporter Lim Chun-han] Shinsegae TV Shopping is partnering with CJ Logistics to advance fulfillment collaboration.
On the 9th, Shinsegae TV Shopping signed a strategic fulfillment cooperation memorandum of understanding (MOU) based on a 5-year contract renewal with CJ Logistics. They plan to introduce advanced logistics technology to improve operational efficiency and develop a new delivery service segmented by time slots. Additionally, they will gradually expand the scale of operations and product categories to further enhance the customer experience.
To advance fulfillment services, the two companies broke away from the usual practice of renewing contracts annually and established a partnership on a 5-year basis. Through this long-term partnership, they will actively invest in stable technology and develop new last-mile delivery (LMD) solutions. CJ Logistics will introduce the MPS (Multi Purpose System) at the currently operating Gonjiam Fulfillment Center. MPS is a system that analyzes order data to prepare products on shelves in advance and packages various types of products together according to each consumer's order list. Shinsegae TV Shopping will focus on improving delivery efficiency by utilizing CJ Logistics' advanced MPS system and sharing packaging equipment and processes dedicated to broadcasting, live commerce, and online-exclusive combined packaging.
They will also strengthen fast delivery services. In addition to regular courier services that usually take 1 to 3 days, they plan to create an LMD model segmented by time slots such as same-day delivery and dawn delivery, and gradually expand the service areas. They will operate so that customers nationwide can receive products the next day if they order by 24:00. Shinsegae TV Shopping will segment services such as same-day and late-night dawn delivery reflecting the characteristics of products like food, daily necessities, and clothing.
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Kim Hong-geuk, CEO of Shinsegae TV Shopping, said, “Through converged fulfillment combining advanced logistics technology, systems, and state-of-the-art courier infrastructure, we will maximize the synergy of delivery services and provide customers with a more convenient and new shopping experience.”
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