Cheongho Nice Establishes New Coffee Business Division

Accumulated Sales of 130,000 Units for a Total of 8 Coffee Machine Ice Water Purifier Models

Cheongho Coffee Machine Ice Water Purifier Esprecafe

[Asia Economy Reporter Kim Cheol-hyun] Cheongho Nice announced on the 9th that it has established a new Coffee Business Division to promote sales of its coffee machine ice water purifier, 'Esprecafe.'

The coffee machine ice water purifier introduced by Cheongho Nice was first launched in July 2014 under the product name 'Hwicafe,' and since then, a total of eight models have been released, with cumulative sales reaching 130,000 units. Especially this year, the brand name of the coffee machine ice water purifier was changed to 'Esprecafe,' and the coffee extraction module was newly updated to enhance brand awareness and upgrade coffee taste.

The newly established Coffee Business Division plans to promote sales of Esprecafe products, improve capsule usage rates among existing customers, and lay the foundation for future expansion of coffee-related businesses. Cheongho Nice explained that this also reflects the coffee business commitment of Chairman Jeong Hwi-dong, who has been directly involved in the entire development process of the coffee machine ice water purifier since its first launch in 2014.

A Cheongho Nice official said, "Our goal is to make the coffee machine ice water purifier Esprecafe another hit product following the ice water purifier."

This content was produced with the assistance of AI translation services.