"Targeting Home Party Enthusiasts"... Lotte Homeshopping Expands Premium Product Line

Lotte Homeshopping will exclusively introduce the German luxury tableware brand Villeroy & Boch's "Toy Delight Christmas Brunch Set" on the 16th.

[Asia Economy Reporter Lim Chun-han] Lotte Homeshopping announced on the 8th that it will showcase a variety of premium products, ranging from overseas luxury living brands to convenient meals by famous chefs, anticipating an increase in customers enjoying year-end home parties.

According to Lotte Homeshopping, from the 1st to the 7th of this month, orders for kitchenware and food increased by 70% and 30% respectively compared to the same period last year. In particular, the German kitchen brand 'Fissler' frying pan set recorded sales of 1.4 billion KRW within 60 minutes, indicating a rise in sales of high-priced premium products.

Lotte Homeshopping will introduce various home party products, including exclusive sales of Christmas limited edition items from overseas luxury living brands. On the 9th, the 'Choi Yura Show' will feature the 'Queen Victoria Teacup Set' from 'Herend,' a Hungarian luxury tea ware brand with about 200 years of tradition. On the 16th, it will exclusively introduce the 'Toy Delight Christmas Brunch Set' from the German luxury tableware brand 'Villeroy & Boch.' Additionally, the restaurant-style convenient meal program 'Tasty: Mat' will sell easy-to-cook foods such as steak and beef big ribs by Chef Choi Hyun-seok.

A Lotte Homeshopping official said, "As customers increasingly choose to spend time at home instead of year-end gatherings due to the spread of COVID-19 variants, we have selected and introduced products targeting home party demand," adding, "We plan to continuously offer premium products that are difficult to purchase easily, such as limited edition items from overseas luxury brands, to meet customer demand."

This content was produced with the assistance of AI translation services.