Lotte Food Launches Two New Pig Bar Products Featuring MZ Generation Ideas

[Asia Economy Reporter Seungjin Lee] Lotte Foods announced on the 8th that it will launch two new Pig Bar products planned with ideas from the MZ generation (Millennials + Generation Z).

Last August, Lotte Foods held the ‘Chef Dwaejang’ contest to plan new Pig Bar products. During the contest period, 565 ideas were submitted. Lotte Foods awarded 14 works through judging. Among them, two highly feasible ideas were commercialized. Initially, only one idea was to be selected for product release, but thanks to the popularity among the MZ generation, the number of products was increased.

The new product 'Pig Bar Dot-Jjakdaegi' was an idea proposed by a digital marketer in their 20s working at a financial company, and it fully incorporates the characteristics of the Jeju Island region. It features flavors using the local specialties prickly pear cactus and peanuts. The packaging highlights the regional identity of Jeju Island by using a Dol Hareubang pig character.

The expression Dot-Jjakdaegi is also a Jeju dialect way of saying ‘Pig Bar.’ It combines ‘Dot,’ meaning pig in Jeju dialect, and ‘Jjakdaegi,’ meaning stick (bar). Pig Bar Dot-Jjakdaegi is operated as a limited edition product available only in the Jeju Island region.

Pig Bar Greek Peach is a submission from a housewife who runs a cooking Instagram account. It combines a dessert menu recently popular among the MZ generation with Pig Bar. Instead of strawberry syrup inside, it contains peach syrup. This is wrapped in yogurt ice cream to recreate the Greek peach flavor. The exterior is finished with white crunch to provide a visual distinction.

Meanwhile, Lotte Foods has continuously communicated with the MZ generation through Pig Bar throughout this year. Starting with the ‘Imagination Dwaejang’ TV commercial in May, it also introduced an interactive idea contest and a music video in collaboration with rapper MAMISON.

A Lotte Foods official said, “The uniquely flavored Pig Bars released this time are the result of the Pig Bar brand campaign where imagination becomes reality,” and added, “We will continue to strengthen communication with the MZ generation through various brands operated by Lotte Foods.”

This content was produced with the assistance of AI translation services.