SPC Dunkin, Winter Campaign 'Dunkin Cheers' 진행

[Asia Economy Reporter Moon Hyewon] Dunkin announced on the 7th that it will collaborate with British artist ‘Design lad’ to carry out the ‘Dunkin CHEERS’ winter campaign.

Design lad is an illustrator and animation director based in London, UK, known for bold colors and playful 3D characters. The design center focused on targeting the younger generation seeking novelty by providing a unique visual experience exclusive to Dunkin through the collaboration with Design lad.

Dunkin incorporated Design lad’s individuality and Dunkin’s own creativity into the artwork encompassing the entire Dunkin CHEERS campaign. Using pink and green as the main colors and applying patterns such as snowflake fireworks, they completed a vibrant color scheme and unique design. This artwork was reflected on product packaging including donuts and beverages.

Dunkin also creatively conveyed the story of ‘making sweet donuts in a factory that creates happiness and delivering them to customers’ using seven characters as the theme.

This content was produced with the assistance of AI translation services.