GS25 Launches 'Chanto Set' Food Products in Collaboration with Singer Lee Chan-won

On the 7th, GS25 released the food product 'Chanto Set' in collaboration with singer Lee Chan-won.

[Asia Economy Reporter Lim Chunhan] GS25 announced on the 7th that it will launch a food product called ‘Chanto Set’ in collaboration with singer Lee Chanwon.

The newly introduced products include four types: Chanto Lunchbox, Chanto Gimbap, Chanto Sandwich, and Chanto Stir-fried Noodles. The main ingredient is pork cutlet, which is widely popular, combined with recipes personally created by Lee Chanwon and various ingredients. The product name carries a double meaning, combining Lee Chanwon’s nickname ‘Chantto Baegi’ and the idea that ‘Chan’ wants to eat ‘again’.

GS25 plans to focus on promotion by holding bold online and offline events and releasing videos of the product development process on its official YouTube channel. From the 8th to the 14th, a 50% discount event will be held on the ‘Wudil-Order’ application for the four Lee Chanwon collaboration food products. Additionally, from the 8th to the 7th of next month, an offline store event will be held where Lee Chanwon goods will be given away as prizes.

A GS25 official said, “We have launched the Chanto Set that truly reflects the taste and preferences of our official model Lee Chanwon, so that fans can enjoy and have fun,” adding, “We will continue to accelerate the launch of food products that resonate with customers and that they will like from their perspective.”

This content was produced with the assistance of AI translation services.