Samsung Card Hosts Metaverse Event 'My iD: My Own Taste Land'

From the 13th to the 18th
Taking place on the metaverse platform 'Ifland'

[Asia Economy Reporter Ki Ha-young] Samsung Card announced on the 7th that it will hold a metaverse event called 'My iD My Own Taste Land' from the 13th to the 18th to commemorate the launch of the 'Samsung iD Card.'

This event will be held through the metaverse platform Ifland. Samsung Card plans to satisfy the tastes of the MZ generation (Millennials + Generation Z) through this metaverse event.

My iD My Own Taste Land consists of 'My iD Studio,' where participants can indirectly experience the Samsung iD Card, and 'My iD Taste Sniper Party,' where participants enjoy themed content with YouTube creators.

My iD Studio will be open for participation throughout the event period, featuring behind-the-scenes talks on Samsung iD Card designs and various prize events.

My iD Taste Sniper Party will be held for customers who apply in advance. On the 16th, 17th, and 18th, themed programs focusing on MZ fashion, cooking shows, and home training will be prepared with popular YouTube creators such as Hyein, Shincook, and JigiTV. Each YouTuber will host two sessions, totaling six sessions, and all attendees can participate in events to receive various prizes. Additionally, one person selected by lottery for each program session will receive a gift certificate worth approximately 3 million KRW. Advance applications are accepted through Samsung Card's official Instagram account, and selected participants will be notified by lottery.

A Samsung Card official said, "We planned this event to communicate through a metaverse platform familiar to the MZ generation, gain empathy, and promote Samsung Card as a brand that respects individual tastes," adding, "We plan to continuously expand brand activities that provide benefits tailored to customers' tastes and deliver enjoyment."

This content was produced with the assistance of AI translation services.