bhc Chicken Franchisee Association Requests Headquarters to Approve Price Increase

bhc Chicken Holds 2021 Nationwide Franchisee Council Meeting

At the 2021 National Franchise Association meeting held on the 6th, Im Geum-ok, CEO of bhc Chicken (center of the second row), and attendees are taking a commemorative photo.

[Asia Economy Reporter Seungjin Lee] bhc Chicken announced on the 7th that it held the 2021 National Franchisee Council Meeting with 31 representatives from regional franchisee councils nationwide and bhc Chicken CEO Im Geum-ok along with other executives in attendance.

At the meeting held on the 6th at the bhc Chicken headquarters training center in Songpa-gu, Seoul, various issues were discussed, including sharing management performance over the past year, marketing activity directions, industry issues, and building consensus on continuous future growth.

In her opening remarks, bhc Chicken CEO Im Geum-ok said, “Despite difficult conditions such as COVID-19 and rising prices, we have maintained steady growth thanks to the efforts of franchise business owners. bhc is currently undergoing a major transformation into a comprehensive dining company, which was made possible by the pivotal role of bhc Chicken. We are confident in bhc Chicken’s continuous growth through synergy effects with other dining brands.”

At the meeting, the franchisee council requested a price increase from the headquarters.

Lee Young-moon, chairman of the franchisee council, stated, “The headquarters is making efforts such as new menu development and active marketing to increase franchise sales, but franchise operations face many difficulties due to rising labor and rental costs, commission fees from increased use of delivery apps, and raw material price hikes,” requesting a price increase.

Another executive from the franchisee council said, “We request that price adjustments be made promptly, and the field will also actively strive to enhance service quality to customers in line with the price increase to improve customer satisfaction.”

In response, bhc Chicken explained that it is carefully considering the price increase in light of the difficulties faced by franchise operations.

A bhc Chicken official said, “We will listen carefully to the various opinions derived from this franchisee council meeting and will work harder to grow together with our franchisees next year as well.”

This content was produced with the assistance of AI translation services.