[Click eStock] Enbit, Developer of 'Cashslide', Already Surpasses Record High Earnings

[Asia Economy Reporter Ji Yeon-jin] Hana Financial Investment forecasted on the 6th that mobile advertising platform company NBT has already recorded its highest annual cumulative sales up to the third quarter of this year, and that its operating profit margin will further increase due to the expansion of new partner companies in the future.

NBT, established in 2012, is a mobile point advertising platform company that launched the world's first smartphone lock screen point service, "Cash Slide," and currently has approximately 27 million cumulative members.

Point advertising is a method that provides points to induce a lock-in effect by increasing user participation or expanding revenue. With more than 30 point partner companies such as Naver Webtoon, Kakao Mobility, and Toss, its own platform with 12 million monthly average users (MAU), customer attribution, third-party tracking, and anti-abusing traffic technologies, it is achieving the No. 1 market share (40%) in the domestic market.

Last year, the sales composition by business division was B2C (such as Cash Slide) 48%, B2B (Addison Offerwall, etc.) 50%, and others 2%.

This year's expected sales amount is 77.6 billion KRW, a 75.9% increase compared to the same period last year, and operating profit turned positive at 3.4 billion KRW. Next year, sales are projected to reach 101.5 billion KRW (+30.8%) and operating profit 7.9 billion KRW (+130.3%). This is due to the stable sales of Cash Slide and the explosive growth of Addison Offerwall.

The company's enterprise business, Addison Offerwall, is a point network platform that systematizes and operates free point charging infrastructure for partner service media. This year, sales are expected to reach 56.3 billion KRW, a 144.7% increase compared to the same period last year, and next year, it is expected to achieve 81 billion KRW (+43.9%).

Choi Jae-ho, a researcher at Hana Financial Investment, said, "Addison Offerwall's MAU growth is a barometer of performance," adding, "From 2018 to 2021, MAU recorded an average annual growth rate of 331% due to the expansion of new partner companies such as Naver Webtoon, Naver Pay, Toss, and Kakao Mobility, and user growth per company, and with ongoing discussions for additional partnerships with medium to large platforms, the growth trend is expected to continue in the future."

This content was produced with the assistance of AI translation services.