On March 3, 2021, hy was selected for the 'Hall of Fame' category at the Consumer-Centered Management (CCM) Excellence Awards and received the Fair Trade Commission Chairman's Commendation.

On March 3, 2021, hy was selected for the 'Hall of Fame' category at the Consumer-Centered Management (CCM) Excellence Awards and received the Fair Trade Commission Chairman's Commendation.

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[Asia Economy Reporter Seungjin Lee] hy was selected for the ‘Hall of Fame’ category at the 2021 Consumer-Centered Management (CCM) Excellence Awards on the 3rd and received a commendation from the Fair Trade Commission Chairman.


CCM is a nationally certified accreditation system that began in 2007. It organizes all activities performed by companies around consumers and evaluates whether improvements have been made every two years for certification. The evaluation is conducted by the Korea Consumer Agency, and the certification is handled by the Fair Trade Commission.


The Hall of Fame is selected through an additional review for companies that have received CCM certification seven or more times. hy has received this certification consecutively seven times since its first certification in 2009. Only 10 domestic companies have been inducted into the Hall of Fame. Awarded companies can utilize the ‘CCM Hall of Fame Premium Mark’ in various ways on product packaging and more.


hy has reflected a consumer-centered philosophy throughout its management activities. Over the past few years, it has made bold investments to establish a fresh logistics system, expand customer communication channels, and strive to enhance consumer rights and interests.


In 2014, the world’s first developed ride-on electric cart ‘CoCo’ is a representative example. As of July, 12,146 units have been distributed, and a nationwide cold chain system has been established. It uses electricity, so there is no concern about exhaust fumes, and it can deliver products fresh right to the doorstep, making it an eco-friendly delivery method that requires no additional packaging materials.


hy has completed the development of a new electric cart with upgraded functionality and safety and plans to sequentially replace more than 1,000 units annually.


Efforts have also been made to expand the logistics network. With an investment of 50 billion KRW, new logistics centers were built in Singal and Yangsan, completing a next-day delivery system. Recently, an additional state-of-the-art logistics center is under construction in the Nonsan area with an investment of 117 billion KRW. The introduction of the online integrated platform ‘Predit’ and portable POS systems has improved customer accessibility and payment convenience. Through its own customer center and regional CS representatives, it also responds promptly to customer inconveniences.


The company’s company-wide social contribution activities, which have continued since its founding, have also received high marks. The ‘Sarangui Songilpyeogihoe’ (Love’s Helping Hands Association), voluntarily formed in 1975, is an in-house volunteer group that donates part of employees’ salaries to share warmth with neighbors in welfare blind spots. Since 1994, the single elderly care activities have been conducted in cooperation with about 600 local institutions and organizations, checking on the well-being of over 30,000 elderly living alone nationwide.



Choi Dong-il, head of hy’s Public Relations Division, said, “Our consistent efforts to prioritize consumer satisfaction and improve convenience and rights have been highly evaluated,” adding, “We will strive to become a company that leads customer satisfaction through differentiated services and products that lead the industry.”


This content was produced with the assistance of AI translation services.

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