Korean Air Celebrates 1st Anniversary of Consumer-Centered Management Certification with Quiz Event

[Asia Economy Reporter Dongwoo Lee] Korean Air announced that it will hold a ‘Customer First’ initial consonant quiz event from the 3rd, Consumer Day, to the 17th to celebrate the 1st anniversary of its Consumer-Centered Management (CCM) certification, offering prizes to participating customers.

Korean Air, which obtained the CCM certification for the first time among airlines last December, is certified by the Fair Trade Commission and evaluated by the Korea Consumer Agency. The evaluation system assesses whether a company organizes all its activities centered on consumers and continuously improves related management activities, awarding the certification to qualifying companies.

The event can be participated in through the Korean Air website or Korean Air’s official Instagram account. Quiz winners will be selected by lottery and awarded generous prizes such as round-trip tickets to Jeju Island and dining gift certificates. Winners can be confirmed on the Korean Air website on the 27th and will also be notified via text message.

Korean Air is operating a ‘Service Improvement Committee’ involving all customer contact departments even amid the COVID-19 situation. It has introduced the complex payment system ‘Cash and Miles’ to make mileage usage more convenient and expanded Korean-English chatbot and web chat services to provide easier consultation, continuously striving to enhance consumer benefits.

Additionally, Korean Air is continuing activities such as issuing ESG (Environmental, Social, and Governance) bonds to acquire additional eco-friendly Boeing 787-10 aircraft, creating the Skypass Forest, and introducing carbon-neutral aviation fuel to become a leading eco-friendly airline in ESG management.

Seungbeom Lee, Vice President of Korean Air’s Customer Service Division, said, “We have been reviewing work processes and preparing refined services to provide customers with the best experience,” adding, “We regard customer satisfaction and safety as the most important principles and will continuously pursue service innovation tailored to changing customer demands.”

This content was produced with the assistance of AI translation services.