Busan Port Authority Develops Gamcheon Port Marketing in Preparation for Post-COVID Era

Busan Port Authority.

[Asia Economy Yeongnam Reporting Headquarters, Trainee Reporter Hwang Du-yeol] Busan Port Authority (BPA) conducted a survey from the 16th to the 26th targeting 20 shipping companies and agencies at Gamcheon Port.

The survey focused on the purpose of entering Gamcheon Port, continued usage, and necessary improvements to sustain the increased cargo volume.

BPA explained, "The frozen fish catch volume at Gamcheon Port has increased due to the impact of COVID-19," and interpreted that "the cause of the increase in frozen fish catch volume at Gamcheon Port is due to the detention and delay phenomena occurring in the main frozen fish cargo countries as a result of COVID-19."

The frozen fish catch volume grew from approximately 650,000 tons in 2019 to over 1 million tons as of October 2021, an increase of 56.9%.

BPA plans to promote customized marketing reflecting the opinions of shipping companies and agencies that handle 91% of the frozen fish catch volume at Gamcheon Port to ensure continued use of Gamcheon Port even after COVID-19.

The authority aims to revitalize the local economy by attracting the incoming cargo volume to Busan Port, thereby increasing income for port workers and creating added value in related industries such as stevedoring companies, repair businesses, and cold storage facilities.

This content was produced with the assistance of AI translation services.