HiteJinro Releases New Ad for 'Cheongjeong Lager - Terra'
[Asia Economy Reporter Lim Hye-seon] HiteJinro announced on the 2nd that it will launch a new TV commercial for its clean lager, Terra, to strengthen the image of its leading domestic beer brand and secure market competitiveness in the With-Corona era. The commercial will be aired from the 2nd on terrestrial, cable, and digital media.
In this new advertisement, under the slogan "100% Real Carbonation Made from 100% Australian Clean Malt," the process of how the clean malt born in Australia becomes Terra's powerful real carbonation is intuitively conveyed to consumers. In particular, through the visual effect of the endlessly spreading green barley field, the message is delivered that the clean lager Terra satisfies humans' psychological desire for nature (green thirst).
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The commercial begins in a barley field somewhere in Australia. When Gong Yoo opens the train door crossing the green barley field, a fantastic scene unfolds where the green barley transforms like dominoes into golden barley. Then, the beer wave inside the train window forms Terra's powerful carbonation tornado, becoming real carbonation, and the commercial ends with Gong Yoo enjoying the clean lager Terra refreshingly.
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