Mom's Touch Unveils New Advertising Campaign 'Eommareul Chajaseo'

[Asia Economy Reporter Moon Hyewon] Momstouch announced on the 2nd that it has released a new advertising campaign video titled ‘Finding Mom.’

In the video, Momstouch depicts the unpredictable developments and humorous narration of efforts to find delicious chicken made with a mother’s care and touch.

The video features a unique concept of ‘Momstouch embarking on a journey to find the real taste of mom,’ starring exclusive model Song Joong-ki along with an all-star cast including Jo Min-soo, Jung Woong-in, Yoo Jae-myung, Park Ho-san, Jang Young-nam, and Yeom Hye-ran, raising expectations. Through cheerful B-grade humor and creative storytelling full of twists and turns, it offers an immersive experience as if watching a movie.

In the video, Song Joong-ki, playing the role of the advertising director, proposes a new advertising plan to Momstouch employees that breaks away from the clich?s of existing chicken commercials. The release of a shocking series of three commercials and the heated debates among employees continue to bring laughter and surprises, leading to an unexpected ending. The new advertising campaign is produced by ‘Dolphin Kidnapping Squad,’ famous for ‘ads you deliberately seek out.’

Meanwhile, ‘Finding Mom’ can also be viewed through QR codes on posters and movie ticket (flyer) materials available at Momstouch’s website and stores nationwide. An event is also being held until the 15th of next month, where 100 customers who subscribe to the company’s official YouTube channel and leave comments with their impressions of the video will be selected by lottery to receive prizes.

This content was produced with the assistance of AI translation services.