Emart24's 'Emotional Marketing' Combining Wine and Music... "Aiming for Record High Sales"

On the 2nd, Emart24 partnered with the audio platform 'FLO' to launch an emotional marketing campaign where customers can enjoy music that pairs well with wine.

[Asia Economy Reporter Lim Chunhan] Emart24 announced on the 2nd that it will carry out emotional marketing where customers can enjoy music that pairs well with wine by partnering with the audio platform ‘Flo’.

By scanning the QR code on the wine neck tag inside Emart24 stores, customers are directed to the Flo event page, and upon signing up, they can enjoy the Emart24 wine branded playlist. This playlist consists of a total of 124 songs organized into 8 themed playlists related to wine.

Emart24 has set a goal to achieve the highest sales ever in December. After selling 1.73 million bottles last year, it sold 2.3 million bottles from January to November this year. To meet this year’s target of 3 million bottles sold, more than 700,000 bottles must be sold in December alone. Accordingly, the wine event has been prepared with sales targets of 22,580 bottles per day, 940 bottles per hour, and 15 bottles per minute.

‘La Crasade’ has been selected once again as this month’s wine. This wine recorded complete sell-outs of 30,000 people and 100,000 bottles in June and December last year, respectively, and in June this year, all 300,000 bottles prepared were sold within a month. Additionally, Emart24 plans to attract year-end wine customers to stores by offering premium wines suitable for meaningful year-end gatherings or parties at reasonable prices.

An Emart24 official said, “Since the year-end is the peak season for wine, we planned the event with ambitious goals. We also expect great responses from customers looking for year-end wine by holding events that offer discounted prices on wines ranging from cost-effective to premium.”

This content was produced with the assistance of AI translation services.