Hyundai Home Shopping Supports Small and Medium Enterprises with 1.55 Billion KRW Funding
On the 1st, Hyundai Home Shopping will carry out the 'Hidden Champion Scale-up' program, providing a total of 1.55 billion KRW to support the growth of small and medium-sized enterprises newly entering the platform.
View original image[Asia Economy Reporter Lim Chunhan] Hyundai Home Shopping announced on the 1st that it will carry out the 'Hidden Champion Scale-up' program, providing a total of 1.55 billion KRW to support the growth of newly entered small and medium-sized enterprises (SMEs).
The Hidden Champion Scale-up is a project aimed at nurturing newly entered SMEs that have excellent product competitiveness but are experiencing financial difficulties. Hyundai Home Shopping offers support to selected companies by providing insert video (footage) production, product development and promotion expenses, and home shopping commission-free broadcasts.
Hyundai Home Shopping has initially selected 15 brands, including cosmetics brands 'ID Pla Cosmetic' and 'YCY', as the first group of supported companies, and plans to add more supported companies soon.
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Im Dae-kyu, CEO of Hyundai Home Shopping, said, "We launched this support project to provide practical help for the growth of competitive small and medium-sized partner companies," adding, "We will continue to develop various win-win programs that enable mutual growth with small and medium-sized partners."
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