Lotte Mart Opens Specialty Store for Living PB Brand 'Room by Home'

Lotte Mart will open 'Room by Home Lab,' a specialty store for the living category, on the 2nd floor of its Jamsil branch in Seoul on the 9th of next month.

[Asia Economy Reporter Lim Chunhan] Lotte Mart announced on the 29th that it will open 'Room by Home Lab,' a living category specialty store, on the 2nd floor of its Jamsil branch in Seoul on the 9th of next month.

The store spans 320 pyeong and sells over 3,000 products including kitchenware, bedding, lighting, and furniture. It aims to differentiate itself through collaborations with in-house private brands (PB), category-specific professional designers, artists, and specialized brands. It will also showcase Polish goose down, temperature-regulating bedding, and lighting from renowned Italian brands.

Recently, Lotte Mart has been fostering specialty stores and category killer-type stores. Whereas customers previously purchased items like pillows or shelves incidentally while visiting large marts, the new strategy is to attract customers naturally by encouraging visits to competitive specialty stores.

Kang Seonghyun, CEO of Lotte Mart, said, “Room by Home Lab will break the mold of the existing large mart living category and become a new type of home living specialty store outside the mart. We will propose lifestyles that add freshness to the daily lives of customers with diverse tastes.”

This content was produced with the assistance of AI translation services.