SK Telecom to Exhibit 'NUGU Auto' at 2021 Seoul Mobility Show

Exhibition of AI Car Platform 'NUGU Auto' Dedicated to Automobiles with Mobility Theme at KINTEX Until May 5
Experience Car Life with Voice-Controlled Infotainment and Vehicle Control Features

[Asia Economy Reporter Eunmo Koo] SK Telecom announced on the 26th that it will showcase the car-dedicated artificial intelligence (AI) platform ‘NUGU auto’ at Korea’s largest motor show, the ‘2021 Seoul Mobility Show’.

The 2021 Seoul Mobility Show, Korea’s largest motor show, will be held at KINTEX in Goyang-si, Gyeonggi-do until the 5th of next month. Under the theme of a sustainable and intelligent mobility revolution, it presents the future mobility ecosystem.

SK Telecom opened an exhibition hall of about 100㎡ focused on mobility and will display the ‘Volvo XC60’ equipped with NUGU auto, providing visitors with a car life experience evolved into a smart mobility device.

Visitors can use voice commands without separate operation to access ▲TMAP’s navigation and place search ▲music playback and recommendations from ‘FLO’ ▲vehicle function control such as air conditioning or seat heater operation ▲sending and receiving texts and calls ▲in-car radio and volume control.

Previously, users had to run TMAP on devices like smartphones and then give voice commands. SK Telecom collaborated with TMAP Mobility and Volvo Cars to develop NUGU auto based on the Android Automotive operating system (OS), enabling direct voice command input and control in the vehicle, evolving the car into a smart device.

In addition to vehicle-specific functions, existing NUGU platform features such as ▲news and weather search ▲NUGU encyclopedia ▲emotional conversation are also available. Notably, a smart home service is provided that allows control of home appliances like lighting, air conditioning, and TV while seated in the vehicle, enhancing convenience.

Park Kyuhyun, head of Digital Communication at SK Telecom, said, “We planned this exhibition to provide a safe and smart car life experience that has become a reality. SK Telecom will strive to offer innovative services to customers based on advanced technology.”

This content was produced with the assistance of AI translation services.