Yeosu Belmer Hotel.

Yeosu Belmer Hotel.

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[Asia Economy Reporter Yuri Kim] Hanwha Hotels & Resorts announced its regular executive appointments for 2022 on the 25th. The company explained that the hallmark of this appointment is the promotion of young executives capable of driving change and innovation amid digital transformation and shifting customer trends in the post-COVID-19 era.


Hanwha Hotels & Resorts stated that it promoted department heads Seo Jong-won, Lee Cheol-seung, and Jo Seong-il to managing directors. Lee Jong-seung, department head of The Tastable, was also promoted to managing director. The managing directors promoted were born between 1973 and 1976. Key positions will be announced following the organizational restructuring. This regular executive appointment will take effect from January 1 of next year.


Hanwha Hotels & Resorts said, "This appointment was conducted in line with the management strategy to be implemented from next year, aiming to become the top hospitality brand in Korea," adding, "We selected the best talents who can discover and lead future new businesses, which are strategic areas for the company."


Despite the economic downturn caused by the spread of COVID-19, Hanwha Hotels & Resorts opened the Yeosu Belmer Hotel last year and the Breed Hotel Yangyang with a surfing concept in July. By 2030, they plan to introduce and operate more than 10 Mati? hotel brand properties targeting the MZ generation (Millennials + Generation Z) through an asset-light approach. Additionally, they plan to develop mixed-use complexes combining upper upscale accommodations and content platform facilities in locations such as Seorak and Jeju.



As a new business, they plan to launch 'Localive,' an ESG (Environmental, Social, and Governance) online platform aimed at revitalizing the local economy. They also participated as a strategic investor in the metaverse platform Urbanbase, with ambitions to transform into a total lifestyle platform company encompassing interior design, remodeling, commerce, and more.


This content was produced with the assistance of AI translation services.

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