OrderPlus, 'Meal Kit Launch Service' Sees 25-Fold Increase in Production in 8 Months

[Asia Economy Reporter Lim Hye-sun] Orderplus, a food ingredient comparison and ordering distribution intermediary platform, is gaining attention for its 'Kill Kit Launch Service.'

According to Orderplus on the 25th, as the meal kit market grows due to the spread of home-cooked meal culture influenced by COVID-19, self-employed business owners are utilizing Orderplus's meal kit launch service. Since its official launch, the number of productions has increased more than 25 times. Additionally, in the past three months, an average of 60 meal kits have been produced monthly. In fact, a pork rib specialty company, Company A, using the meal kit service has consistently generated sales exceeding 3 million KRW per month for over three months.

Orderplus's meal kit launch service has been operating since March to help self-employed business owners diversify their revenue streams. As the prolonged COVID-19 pandemic severely impacted sales for self-employed individuals, Orderplus entered the meal kit business to help local restaurants expand their sales structure through meal kits.

Unlike the existing meal kit method, which manufactures and distributes thousands of units in factories, this system supports small restaurants to produce and sell meal kits by receiving orders for packaging, delivery, and online sales within their own stores.

During the service period, all processes from meal kit production to commercialization are operated in a one-stop manner, allowing self-employed business owners to manufacture and sell their store menus as meal kits directly. All processes are completed within just four weeks, and a 10-month interest-free installment plan is provided to reduce the time and financial burden on self-employed business owners.

Along with this, a marketing service is offered to create additional revenue by highlighting each restaurant's individuality through personal branding and selling kits online. In particular, support is provided for entry into a total of 14 open markets targeting local commercial areas such as in-store customers, floating population, and residents, helping restaurants easily enter the online market.

This content was produced with the assistance of AI translation services.