“Moscow·Roma ham igibokka?” … Busan City’s Passionate Campaign to Attract the World Expo

Squid Game Parody, Unique Promotion Campaign to Attract Expo

Busan World Expo Hosting Promotion Poster.

[Asia Economy Yeongnam Reporting Headquarters, Trainee Reporter Hwang Du-yeol] Busan City is implementing a unique promotional strategy to successfully host the 2030 Busan World Expo and raise awareness of the World Expo.

Busan City has decided to carry out a lifestyle-oriented promotional strategy so that citizens can encounter and learn more about the 2030 Busan World Expo in their daily lives.

Since the host city for the bid was decided last October and the on-site inspection by the Bureau International des Expositions (BIE) is scheduled for the second half of next year, Busan plans to actively boost nationwide enthusiasm for the bid.

They plan to actively inform citizens about the Busan World Expo by utilizing public institutions with high foot traffic, major tourist attractions, urban railways, and bus public transportation facilities.

Since the 23rd, official promotional posters for the Busan World Expo bid have been posted at all subway stations, safety doors, and inside trains, and posters will also be displayed on bulletin boards in apartment complexes and public institutions.

At the 'Squid Game' parody poster shooting event held at BEXCO, many citizens and foreigners took on-site certification photos and shouted "Squid Game".

Busan City will install a 2030 Busan World Expo photo zone at Haeundae BEXCO. Large webtoon works created through a live drawing show jointly participated in by local webtoon artists will be showcased.

Additionally, a photo zone called "Meeting the Expo in the Sky of Busan," where visitors can take commemorative photos, will be set up to create a promotional space utilizing Busan's representative tourist facilities.

Park Hyung-jun, Mayor of Busan, said, "We will put effort into warming up the enthusiasm for the bid with various events that highlight Busan's unique characteristics and spreading it nationwide."

This content was produced with the assistance of AI translation services.