Shall We Buy 'Carbon Neutral Gasoline' at SK Energy Directly Operated Gas Stations?

SK Energy Launches 'Drive to Zero' Campaign
Carbon-Neutral Petroleum Products Available... 12 Won Points Earned per Liter
Sold at 31 Directly Managed Self-Service Gas Stations in the Seoul Metropolitan Area

[Asia Economy Reporter Hwang Yoon-joo] Carbon-neutral gasoline and diesel will be available for purchase at 31 SK Energy-operated self-service gas stations located in the Seoul metropolitan area.

SK Energy announced that from the 25th until the end of February next year, it will run the "Drive To Zero" campaign for about 100 days, selling carbon-neutral petroleum products. During this period, drivers can also watch a "Net Zero Refueling" video on the touchscreen of self-service fuel pumps, explaining the significance of consuming carbon-neutral petroleum products.

Carbon-neutral petroleum products are those whose greenhouse gas emissions generated throughout all processes such as production, transportation, and consumption are offset to zero (neutralized) by high-quality carbon credits issued from projects like afforestation and forest degradation prevention. In August, SK Energy became the first in Korea to launch carbon-neutral petroleum products and sold carbon-neutral aviation fuel to Korean Air.

Since carbon-neutral petroleum products include the cost of carbon credits in their price, they are 12 KRW more expensive per liter compared to regular products. However, during the campaign period, customers can receive a 100% reward equivalent to 12 KRW per liter in "Muffin" points, SK Energy's exclusive membership rewards. SK Energy plans to continue selling carbon-neutral petroleum products in the future, considering consumer responses during the campaign.

SK Energy stated that it will purchase carbon credits equivalent to the amount of carbon-neutral petroleum products sold during the campaign to offset the emitted greenhouse gases. Assuming about 30,000 participants during the campaign, it is expected to reduce approximately 3,000 tons of carbon dioxide, which is equivalent to planting about 21,000 trees.

Oh Jong-hoon, CEO of SK Energy P&M CIC, said, "Starting with the 'Drive To Zero' campaign, we will take a leading role in encouraging drivers to pay attention to the climate crisis and participate in responding to it through responsible consumption. We will continuously discover eco-friendly business models to reduce carbon emissions and contribute to achieving net zero."

This content was produced with the assistance of AI translation services.