Gwangyang Economic Zone Authority Holds Second Half Year Public Relations Policy Advisory Committee Meeting

Checking the Progress of Promotion Policies and Discovering New Initiatives

[Asia Economy Honam Reporting Headquarters, Reporter Heo Seon-sik] The Gwangyang Bay Area Free Economic Zone Authority (Commissioner Song Sang-rak, hereinafter Gwangyang Economic Authority) announced on the 24th that it held the '2021 Second Half Public Relations Policy Advisory Committee' at the situation room.

Due to the COVID-19 pandemic, the meeting was held online in the first half of the year, but as daily life gradually returned to normal with the With-Corona policy, this meeting was conducted face-to-face while complying with quarantine guidelines.

At the meeting, they listened to the progress report on the 2021 public relations activities of the Gwangyang Economic Authority and discussed various innovative public relations plans.

The advisory committee members said there were significant achievements such as increased interest and improved image of the Gwangyang Bay Area Free Economic Zone through the use of various promotional media including online and SNS promotion, utilization of webzines and webtoons, domestic and international media, multi-use facilities, production of customized promotional materials, operation of the PR center, and joint promotion of free economic zones.

They also urged to strengthen promotion efforts to attract investment by producing content suitable for the characteristics of various online media and conducting demand-centered promotional activities.

Woo Jeong-gyun, Head of Administrative Planning Department, stated, "For continuous investment attraction, timely and diverse promotional activities are very important, and it is necessary to create an atmosphere of win-win cooperation through communication with local residents. We will reflect the valuable opinions of the advisory committee members in the public relations policy."

Asia Economy Honam Reporting Headquarters, Reporter Heo Seon-sik hss79@asiae.co.kr

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