Amorepacific B:READY Donates Equipment Worth 25 Million KRW to Mountain Rescue Team

[Asia Economy Reporter Lim Hye-sun] Amorepacific's men's makeup specialist brand BREADY announced on the 24th that it donated mountain rescue equipment worth 25 million KRW to the mountain rescue team.

This is part of BREADY's 'Save the Heroes' campaign, which was planned to help heroes who sacrifice for our society and face difficulties in unseen places.

BREADY selected the mountain rescue team as the second hero of the campaign. This was the result of a survey conducted by BREADY in December last year to find heroes in need of help, where 33% of 1,304 respondents in their teens and twenties chose mountain rescue team members as the heroes they most wanted to support.

At the handover ceremony held on the 17th at the Gangwon Fire Headquarters, BREADY donated 50 sets of mountain rescue uniforms (worth 25 million KRW) to the mountain rescue team, which has been struggling due to a more than 30% increase in rescue dispatches caused by the surge in domestic outdoor activities after COVID-19.

Additionally, on the 1st, BREADY released campaign goods inspired by mountain rescue equipment to further raise awareness of the mountain rescue team's efforts. These goods can be purchased from the campaign vending machines installed on the basement first floor of Amorepacific headquarters and at the men's select shop Stroll Gwanggyo branch.

This content was produced with the assistance of AI translation services.