Emart Diversifies 'Naturalism' Products... Revamps Eco-Friendly Brand
[Asia Economy Reporter Lim Chunhan] Emart announced on the 24th that it will change the name of its eco-friendly brand Jayeonjuui to 'Jayeonjuui' and proceed with product diversification and store renovations.
The products, which were limited to eco-friendly items such as organic and pesticide-free, will be expanded to include value consumption-related products such as low carbon, animal welfare, and antibiotic-free. A new logo and unified package design will also be applied.
Starting with the launch of 20 Jayeonjuui fruit and vegetable items on the 25th, Emart plans to operate a total of about 400 Jayeonjuui products by 2023. They are also developing their own brand of processed foods such as milk, snacks, tofu, and home meal replacements (HMR), aiming for a release in the first half of next year.
Beginning with the Emart Bongseon branch on the 26th, about 30 Jayeonjuui stores will be sequentially renovated. In other stores, a 'Jayeonjuui Mini Shop' will be created to showcase about 300 core items.
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An Emart official said, “We are rebranding Jayeonjuui in accordance with customer trends that value social values and want to consume them,” adding, “We will develop and discover products reflecting various values accordingly and strive to popularize ethical consumption.”
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