"Experience Home Appliances in VR"… Dyson Unveils 'Demo VR'

Dyson Demo VR (Photo by Dyson)

[Asia Economy Reporter Jeong Hyunjin] Dyson announced on the 22nd that it has introduced VR technology that allows users to directly experience Dyson's products and technology at home using VR devices, and unveiled a new concept virtual store called 'Dyson Demo VR' that applies this technology.

The newly launched Dyson Demo VR was developed with the intention of strengthening the D2C retail method that Dyson has been focusing on recently through both online and offline channels. Dyson aims to complement the operation of its 318 offline demo stores worldwide through the VR experience. The Demo VR incorporates the same visualization and simulation technologies used by Dyson engineers during product development.

Dyson Demo VR can be accessed by searching for 'Dyson Demo VR' on the Oculus Store and installing the application (app). Currently, users can try product demonstrations of the Dyson Supersonic™ hair dryer, Coral™ style straightener, and Airwrap™ styler, with some features allowing users to verify the technology and product performance.

James Dyson, founder and chief engineer of Dyson, stated, "Customers want to purchase products directly from the company that made them," adding, "We plan to continuously explore ways to expand touchpoints with customers through various channels and methods, and to introduce our technology and products more effectively."

Among Dyson's 318 offline demo stores, about 30 were opened after the COVID-19 pandemic. Dyson plans to open 19 additional demo stores this year and approximately 23 new stores next year.

This content was produced with the assistance of AI translation services.