Galleria Department Store Opens Gucci and Balenciaga 'Hacker Project' Pop-up Store
Galleria Department Store will hold a popup store for the luxury brand Gucci's 'Hacker Project' at the Apgujeong Luxury Hall until the 12th of next month.
View original image[Asia Economy Reporter Lim Chunhan] Galleria Department Store announced on the 22nd that it will exclusively host the luxury brand Gucci's 'Hacker Project' pop-up store at the Apgujeong Luxury Hall until the 12th of next month.
This year's '2021 Gucci Gift' campaign consists of a total of four chapters, with the first chapter being the Hacker Project, born from the fusion of Gucci and Balenciaga's house codes.
The Hacker Project pop-up store was designed to evoke a futuristic space made of metal mosaic tiles, with the floor and ceiling covered in a large blue Gucci GG pattern printed on a black carpet.
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The products introduced this time include ▲ Gucci Jackie 1961 bag featuring Balenciaga's diagonal print ▲ Balenciaga City bag made with Gucci GG canvas material ▲ Balenciaga Triple S sneakers reinterpreting Gucci's Flora print.
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