Tmon, Overseas Direct Purchases Increase 2.3 Times During 'Black Friday Season'

November Overseas Direct Purchase Sales Increase 130% Compared to Previous Month... Home Appliances and Digital Products Up 230%

[Asia Economy Reporter Kim Cheol-hyun] TMON announced on the 22nd that its sales in the overseas direct purchase sector during November, the Black Friday (Bl프) season, the largest shopping festival in the United States, increased by 130% compared to October, the previous month.

This is interpreted as being due to the large discounts during the Bl프 event period being reflected in the selling prices overseas, combined with TMON's own promotions, resulting in significant price benefits. When purchasing through TMON, concerns about shipping and returns can be alleviated, and overseas direct purchase sales have been increasing by an average of 20% per month.

Looking at the categories, the strength of home appliances stands out. Sales of home appliances and digital products recorded the largest increase with a 230% rise compared to the previous month, followed by luxury goods and clothing (110%), food and health (70%), and beauty (40%). Han Joo-hee, team leader of TMON's overseas direct purchase team, said, "For premium home appliances, we prepared a special overseas direct purchase event reflecting the trend of reverse direct purchases of domestic brand products," adding, "Interest in Black Friday shopping has increased, and it is expected to show a growth rate of over 100% this year as well."

Accordingly, TMON is holding the 'Overseas Direct Purchase Brand Week' until the 25th to capture the increasing demand for overseas direct purchases during the Bl프 season. Popular home appliances, digital products, health foods, and beauty products are carefully selected and sold at the lowest online prices. An immediate 10% discount is applied to all products, with an additional 10% discount supported when paying with Kookmin or Lotte cards.

This content was produced with the assistance of AI translation services.