Metuzan to Release P2E Casual Game in the First Half of Next Year

[Asia Economy Reporter Yoo Hyun-seok] MyTogen announced on the 22nd that it will introduce a new type of game applying the Play to Earn (P2E) model to its existing casual games. P2E games refer to games that allow players to generate cash-equivalent earnings while playing.

A company official stated, "MyTogen planned games applying the P2E model several years before P2E games became a hot topic. Recently, we have completed the legal review of applying the P2E model in the US, which accounts for the largest portion of MyTogen's revenue."

MyTogen is preparing to integrate the P2E model into new casual games. Initially, it plans to release a P2E model version based on Solitaire, one of its main casual game genres, within the first half of next year. Subsequently, the company intends to expand the application to its entire game portfolio. Since the P2E model faces regulatory barriers in the domestic game market, making market development difficult, launching P2E games in the US, the largest game market, holds significant meaning.

The Solitaire P2E game to be released in the first half of next year combines P2E with the existing Solitaire game, which boasts a cumulative user base of 100 million. By attracting both existing users and new users interested in P2E, the company expects to achieve high revenue growth and potentially consider long-term expansion into blockchain game platforms. Solitaire P2E adds a tournament mode to the traditional card-arranging Solitaire game, where the player who completes the game first within a time limit wins. The winning player can convert the earned in-game currency into cash through online payment providers.

Additionally, future games released by MyTogen will be linked with new games applying NFTs from its parent company, MyToon, as well as with Mitun & Novel, which was recently acquired. In the long term, these are expected to play a significant role in the MyToon Group's metaverse game services.

Son Chang-wook, Chairman of the Board at MyTogen, stated, "MyTogen is preparing next-generation future growth engines with a concrete business model for P2E versions centered on its strengths in casual games, and we will strive to achieve greater success in the global market."

This content was produced with the assistance of AI translation services.