CU, Early Cold Weather Boosts Winter Snack Popularity... "Men Prefer Hoppang, Women Prefer Gun Goguma"

On the 22nd, a model at the convenience store CU is introducing winter snacks such as steamed buns and roasted sweet potatoes.

[Asia Economy Reporter Lim Chun-han] As early cold weather arrives this year, sales of representative convenience store snacks have significantly increased. In particular, men are buying more Hoppang, while women are purchasing more roasted sweet potatoes.

According to CU on the 22nd, sales of Hoppang and roasted sweet potatoes increased by 36.5% and 33.8%, respectively, from last month to the 20th of this month compared to the previous year. Especially, looking at the sales ratio, Hoppang was preferred by men at 72.6% and women at 27.4%, while roasted sweet potatoes were preferred by women at 80.5% and men at 19.5%.

By location, Hoppang stood out in areas with a high proportion of male foot traffic, such as industrial zones, while roasted sweet potatoes were prominent in places with many female residents, such as hospitals and neighborhood complex commercial districts.

A BGF Retail official said, “With the early cold weather this year, sales of winter food and beverages representing convenience stores have been trending upward early, recording strong performance. As consumer demand for convenience store food becomes more segmented and diverse, we are closely analyzing customer purchasing trends to plan differentiated products and promotions.”

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