Shinsegae Myeon, Alipay Sign Digital Marketing Agreement... Post-Corona Kickoff
(From left) Yushin Yeol, CEO of Shinsegae DF, Jeong Hyeong-gwon, President of Alipay Korea.
View original imageAsia's No.1 Electronic Payment Service Company Collaborates on Digital Marketing
Exposure on Chinese Platforms such as Alibaba Taobao and Tmall... Brand Awareness ↑
[Asia Economy Reporter Yuri Kim] Shinsegae Duty Free announced on the 21st that on the 19th, it signed a digital marketing promotion agreement with Alipay, Asia's No.1 electronic payment service, becoming the first major domestic retailer to prepare for the 'post-COVID-19 (post-corona)' era.
The signing ceremony was attended by Yoo Shin-yeol, CEO of Shinsegae DF, and Jung Hyung-kwon, President of Alipay Korea, among others.
Alipay is a Chinese digital payment platform serving 1 billion users. Alipay connects users with merchants and partner financial institutions that provide comprehensive financial services and digital daily life services including transportation, delivery, entertainment, and healthcare.
Shinsegae Duty Free stated, "Through this agreement, we will increase brand awareness in China while providing a differentiated shopping experience by utilizing Alipay's digital marketing tools." They plan to explore new marketing approaches by leveraging Alipay's knowledge of the Chinese market and payment capabilities.
By branding popular K-brands housed in Shinsegae Duty Free on Alipay-affiliated platforms such as Taobao, Tmall, and Pinduoduo, they will also strive to attract new customers to Shinsegae Duty Free. Platforms will be established to allow customers from third countries to access as well.
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A Shinsegae Duty Free official said, "Through collaboration with Alipay, we expect to expand our Chinese customer base and present a more advanced service. We will thoroughly prepare for the upcoming post-COVID-19 era and further solidify Shinsegae Duty Free’s position both domestically and internationally."
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