Hanwha Life Insurance Hosts Survival Health Management Challenge 'Life Game'... "Prize Money 100 Million Won"

Goal Achievement App 'Challengers' and 'Creating Healthy Daily Routines' Mission Conducted for 5 Weeks

[Asia Economy Reporter Ki Ha-young] Hanwha Life Insurance announced on the 19th that it will conduct a survival health management challenge called 'Life Game' with the goal of creating a daily health routine.

Hanwha Life Insurance partnered with the goal achievement application (app) 'Challengers' to discover opportunities for healthcare-related services and to convey an image of the company familiar to the MZ generation (Millennials + Generation Z) through this event.

Life Game is composed of a total of 5 weeks. The game will start on the 29th, and each week has missions set to help form good habits for health.

Life Game assigns missions that anyone can do, such as waking up early at least three times a week and drinking water daily. For missions like waking up early, if participants log into the Challengers app between 4 AM and 9 AM, they can verify completion by answering simple health-related questions such as "How many times a week do you eat fruit, OO?"

The format requests participants to perform health-beneficial actions and answer questions to encourage continuous interest and practice in health. Since the purpose of Life Game is to form healthy habits, it is a survival game designed to help everyone succeed rather than eliminate participants.

Applications are open until the 28th and can be submitted through the Challengers app. The total prize money is 100 million KRW provided by Hanwha Life Insurance plus the participants' entry fees. The entry fee is 10,000 KRW per person. Participants receive a refund of 2,000 KRW for each weekly mission they complete successfully. Those who complete all missions will not only get their entry fee back but also share the total prize money.

A Hanwha Life Insurance official said, "As interest in health is increasing these days, we prepared this so that customers can enjoy healthcare in a fun game format during the year-end and New Year holidays," adding, "Life Game will be an important cornerstone for Hanwha Life Insurance as it prepares various healthcare services in the future."

This content was produced with the assistance of AI translation services.