Enex, Consumer-Customized Kitchen 'Kitchen Palette' Draws Attention
Kitchen Palette 3rd Anniversary 'Kitchen Change 1+3 FESTA!' Event Held
[Asia Economy Reporter Kim Jong-hwa] Amid growing interest in interior design due to the impact of COVID-19, kitchen furniture that reflects individual personality and taste is gaining popularity.
Enex's 'Kitchen Palette Series' is the brand's first customizable kitchen, allowing consumers to choose every detail, including six distinctive door frames, 18 trendy colors, and 27 different handles. It is especially notable for offering a wide range of colors, from calm monotones (white, beige) to trendy colors (yellow, terracotta, mist blue).
The Kitchen Palette includes six products, including the 'EK7 New Classy.' Among them, the clean and urban-feeling 'EK7 New Morning Handleless' is gaining popularity. The EK7 New Morning Handleless features a handleless design, creating a sleek and sophisticated interior without any unnecessary elements.
For those dreaming of a rich and luxurious kitchen interior, the 'EK7 French' is recommended. It applies a door design processed through a three-dimensional sculpting process, giving a distinctive three-dimensional effect even from a distance. This product appeared in the EK7 French commercial video and is also known as the 'Oh Yoon-ah Kitchen,' attracting consumer attention.
An Enex official stated, "As value consumption emerges as a trend, the industry as a whole is releasing customizable products that reflect consumer preferences. Our company also plans to offer a wider range of choices to consumers by strengthening our product lineup, so we ask for your continued interest."
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Meanwhile, to celebrate the 3rd anniversary of the Kitchen Palette launch, Enex is holding the 'Kitchen Change 1+3 FESTA!' event until the 31st of next month. Customers who purchase kitchen furniture products worth more than 3 million KRW at Enex nationwide stores or Enex Mall will receive generous benefits such as free premium kitchen appliances and price discounts.
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