Hanwha General Insurance Wins 2021 Mecenat Award for Creativity

Contribution to the Social Contribution Ongoing Project 'Crisis Escape Safety Education' Integrating Dance and Safety Training

Hanwha General Insurance received the 'Creativity Award' at the 21st Korea Mecenat Conference held on the 17th at the Westin Chosun Hotel in Sogong-dong. Jung Jin-taek, Executive Director of the Strategic Planning Office (right in the photo), is taking a commemorative photo with Kim Hee-geun, President of the Korea Mecenat Association, after receiving the award. Photo by Jung Jin-taek

[Asia Economy Reporter Ki Ha-young] Hanwha General Insurance announced on the 18th that it received the 'Mecenat Award Creativity Award' at the '2021 Mecenat Awards' ceremony for its contributions to the development of culture and arts.

Since 2014, Hanwha General Insurance has planned the social contribution program 'Crisis Escape Safety Education,' which combines culture, arts, and safety, and has been conducting volunteer activities targeting children and elementary students at regional children's centers in the metropolitan area and Yeongnam region, which are educational blind spots. Over the past seven years, 2,280 employees have participated as volunteers, conveying the importance of safety to 2,130 children.

Using safety education content based on dance, Hanwha General Insurance enabled children to physically learn how to respond independently to various crisis situations such as disasters like fires and earthquakes that can occur in daily life, as well as water play and traffic safety. The company received high praise for leveraging the characteristics of the non-life insurance industry by integrating safety education with dance to realize social value by enhancing safety capabilities.

After COVID-19, in addition to offline education, art instructors in charge of safety education prepared non-face-to-face classes using Zoom, steadily expanding the number of beneficiary children beyond regional limits. Furthermore, since last year, the company has been providing its self-produced safety education content not only to children but also as an online job training program for elementary school teachers.

A Hanwha General Insurance official said, "Safety knowledge learned through physical experience has the advantage of being immediately applicable in crisis situations, and classes can be conducted enjoyably through various teaching materials," adding, "'Crisis Escape Safety Education' is a differentiated program that allows natural communication with children about safety."

This content was produced with the assistance of AI translation services.