Lotte Homeshopping, LBL Cashmere Knit New Arrivals 'Sold Out Every Time'

Lotte Homeshopping is currently broadcasting a sales program for its own fashion brand 'LBL' products.

[Asia Economy Reporter Lim Chunhan] Lotte Homeshopping's self-planned fashion brand ‘LBL (Life Better-Life)’ and exclusive brand new products, launched targeting the peak fashion seasons of fall and winter (FW), are gaining great popularity.

According to Lotte Homeshopping, since introducing FW new products in August, sales have increased by more than 30% compared to last year. This year, with growing expectations for a phased return to normal life (With Corona), purchases of outdoor wear have increased, and premium products are receiving spotlight.

LBL has been sequentially releasing new FW season products. In particular, the exclusive specialized material ‘Beaver×Cashmere’ products are popular. This premium yarn combines beaver and cashmere, characterized by the addition of cashmere to the light and warm beaver material to enhance bright colors. Various products such as knitwear, cardigans, and dresses have been offered, selling over 50,000 sets. LBL’s representative product, cashmere knitwear, which sells over 300,000 sets annually on average, also sells out every time.

The exclusive brand ‘Laurel’ introduced more than 30 types of products. ‘Paul & Joe’ launched denim material products for the first time in the brand’s history, and ‘Georges Rech’ released bests and wide pants using ‘tweed,’ considered an essential item for transitional seasons.

Lotte Homeshopping is strengthening premium fashion by expanding new fashion brands. In August, it launched original cashmere products from ‘Malo,’ Italy’s top cashmere knitwear brand based in Florence, and last month, it exclusively introduced ‘Park Chunmoo Black,’ Korea’s leading avant-garde premium brand.

This content was produced with the assistance of AI translation services.