VT GMP Appoints Japanese MZ Generation Rising Star 'Itoyo Marie' as Sika Model

[Asia Economy Reporter Jang Hyowon] VT GMP's cosmetics division, VT Cosmetic, announced on the 16th that it has selected popular Japanese actress ‘Marie Iitoyo’ as the model for CICA and will strengthen brand marketing through Japanese TV commercials starting from the 17th.

VT Cosmetic plans to highlight the excellence of the CICA line, which provides soothing care and moisture replenishment for sensitive and tired skin, to consumers across Japan through Marie Iitoyo’s clear and transparent skin.

This TV commercial centers around the keyword ‘One CICA a Day for Me,’ conveying the message that CICA, infused with the power of nature set in a mystical forest, not only strengthens the skin barrier but also brings out the skin’s natural beauty.

VT Cosmetic has established itself as a ‘hot beauty’ brand in Japan, with sales during the mega discount events in September this year on Japan’s leading online shopping malls ‘Qoo10’ and ‘Rakuten’ increasing more than fourfold compared to the same month last year. Additionally, the industry evaluates that VT Cosmetic has satisfied the demands and expectations of Japanese consumers by entering major multi-brand stores such as Loft (LOFT), Plaza (PLAZA), and drugstores like Welcia.

A company representative said regarding the marketing reinforcement in Japan, “Through rising star Marie Iitoyo, who is gaining popularity in dramas and movies, we will approach Japanese consumers as a friendly beauty brand.”

Born in 1998, Marie Iitoyo is currently an exclusive model for the famous Japanese fashion magazine Oggi and is actively appearing in dramas and movies. She is a model and actress who enjoys great popularity among the MZ generation due to her approachable image.

This content was produced with the assistance of AI translation services.