Kyungdong Navien, 'We Illustrate Your Story' Illustration Campaign

Delivering Customer Appreciation Messages Through an Illustration Campaign with Famous Domestic Writers

Kyungdong Navien, 'We Illustrate Your Story' Illustration Campaign Introduction Image.
[Photo by Kyungdong Navien]

[Asia Economy Reporter Kim Jong-hwa] Kyungdong Navien announced on the 15th that it will hold the 'Condensing Thank You' illustration campaign until the 23rd of next month. This campaign conveys gratitude to all customers who sympathize with the purpose of using eco-friendly condensing boilers for a better environment, as reflected in Kyungdong Navien's new TV commercial 'Thanks to You, Thank You,' which has been airing since the beginning of this month.

This campaign is open to anyone using eco-friendly condensing boilers regardless of the boiler manufacturer. As Kyungdong Navien's message "Condensing Was Right" suggests, all customers who care about the environment are eligible to participate.

Participants can apply and join the event on the event page of the Navien House official website. By submitting photos and stories capturing precious moments, 60 people will be selected?10 each week?and their photos will be turned into illustrations, framed, and delivered. When submitting photos and stories, participants are also asked to write a supportive message for eco-friendly condensing boilers. Among these messages, 120 will be selected to receive Starbucks coffee.

Notably, this illustration campaign involves well-known domestic illustrators. A total of 24 artists, including Park Song-yi, NC, and Kang Jin-gu, famous for their distinctive works and expressions, are participating in this campaign.

Kyungdong Navien has differentiated its marketing strategy in the industry by attempting innovative collaborations in various fields. Representative examples include last year's collaboration with SPAO on heated innerwear and winter cold-weather products introduced with CU convenience stores. The company aims to renew its image, which has been seen as a traditional boiler manufacturer, and expand flexible communication with younger generations, including the MZ generation, who are potential consumers.

A Kyungdong Navien official stated, "We will continue to conduct fun and diverse marketing considering the young trend that prefers unique experiences," adding, "These various attempts will bring us one step closer to Kyungdong Navien's goal of being a 'comfortable living environment partner' and serve as a starting point for open communication with various age groups."

This content was produced with the assistance of AI translation services.