Hana Financial Group Launches MyData Brand 'Hana Hap'

[Asia Economy Reporter Kiho Sung] Hana Financial Group has launched the group’s integrated MyData service brand, ‘Hana Hap’.

On the 14th, Hana Financial announced that through Hana Hap, it plans to offer various MyData services that customers can use easily and intuitively.

‘Hana Hap’ is the representative brand the group has been preparing since July, after Hana Bank, Hana Financial Investment, Hana Card, and Fink obtained their MyData licenses, to provide easy and intuitive MyData services at the group level.

‘Hana Hap’ was designed with the meaning of combining (‘hap’) customers’ financial data scattered across banks, securities, cards, and more into one, providing customized optimized solutions to offer customers happier, safer, and more convenient asset management consulting.

The image of ‘hap’ in ‘Hana Hap’ uniquely arranges vowels and consonants to represent customers’ dispersed financial data, with green color symbolizing easy asset management solutions and the joy of a new financial lifestyle, and red color, traditionally representing wealth, expressing expectations for asset growth.

Hana Financial is promoting two major differentiation strategies ahead of the full-scale launch of MyData services. First, it plans to introduce group-wide common MyData services by preparing specialized products at the group level.

Additionally, differentiated services reflecting the unique strengths and experiences of four affiliates are under development, including Hana Bank’s foreign exchange-related services, Hana Financial Investment’s dividend information service, Hana Card’s nearby hot place service, and Fink’s financial SNS ‘Realy Service’.

Hwang Bohyunwoo, Executive Director of Data at Hana Financial, said, “‘Hana Hap’ brand reflects the group’s commitment to providing customers with safer and easier customized financial services through MyData.” He added, “Going forward, Hana Financial will continue to offer hyper-personalized customized financial solutions through data-based asset management services.”

This content was produced with the assistance of AI translation services.