Hanshin Gongyeong Brand Renewal... First Application of 'Pohang Hanshin The Hue Pentacity'

Hanshin Engineering & Construction announced on the 13th that it will renew the brand identity (BI) of its apartment brand 'Hanshin The Hue.' The updated BI will be first applied to the 'Pohang Hanshin The Hue Pentacity' scheduled for sale this month.

The renewed 'Hanshin The Hue' BI is expressed in a simple wordmark form with reduced visual decorations to highlight the unique value of Hanshin The Hue, which focuses not only on a splendid exterior but also on the substance and essence of the home.

The right angles symbolize over 70 years of expertise in housing construction and the solid image of Hanshin The Hue, while the carefully and precisely cut diagonal strokes reflect changes in life.

Additionally, the square shape of the space represents Hanshin The Hue's aspirational value of enhancing residential quality. The deep green color symbolizes technical expertise, reliability, and the sophisticated and comfortable life of residents.

A Hanshin Engineering & Construction official explained, "With this brand renewal, we will create differentiated residential spaces where residents can live with pride," adding, "We will continue the prestige of a renowned housing construction company with a renewed mindset."

The newly changed BI will be first applied to the 'Pohang Hanshin The Hue Pentacity' being sold this month.

This complex, supplied in Pentacity, Buk-gu, Pohang, consists of 15 apartment buildings across two blocks, ranging from three basement floors to a maximum of 29 floors above ground, with a total of 2,192 units sized between 84 and 99 square meters. It will be the largest large-scale complex within Pentacity.

Since its founding in 1950, Hanshin Engineering & Construction has been recognized as a leading construction company, supplying approximately 300,000 households nationwide, including in Banpo, Seoul, Bundang, and Sejong. This year, it has sold apartments in Daejeon and Ulsan and plans to supply an additional 3,800 apartment units in Pohang, Daegu, Gwangju, and Asan within the year.

This content was produced with the assistance of AI translation services.