HiteJinro Launches 'Christmas Special Edition'

[Asia Economy Reporter Seungjin Lee] HiteJinro announced on the 10th that it will release the Christmas Special Edition of Filite Fresh, Chamisul, and Jinro.

HiteJinro's Filite Fresh Edition maintains the brand's signature blue color while applying red and white to complete the Christmas design. The warm year-end atmosphere is expressed with "Fili" wearing a red Santa hat and scarf, and Rudolph, gift boxes, and stockings evoke the Christmas innocence of adults. Christmas-themed goods such as snowballs will be produced, and consumer giveaway events will be held at each store.

Starting from the 16th, the Christmas editions of Chamisul and Jinro will be released sequentially. Chamisul is designed with a dew drop wearing a Santa hat, a green Rudolph toad, and a pink Santa toad as focal points. Jinro completes a unique Christmas edition by shaping the existing label into Rudolph's face. The Chamisul and Jinro editions will be available at large supermarkets nationwide and general stores. The release price is the same as the existing products.

Osungtaek, Executive Director of Marketing at HiteJinro, said, "We want to communicate with consumers through the annual release of the Christmas Special Edition," and added, "As we return to daily life with With Corona, we will strengthen our brand image through various seasonal marketing."

This content was produced with the assistance of AI translation services.